Comparative price levels for food, beverages and tobacco

Data from 19 June 2025

Planned article update: 17 December 2025

Highlights

In 2024, price levels for food and non-alcoholic beverages were 25% above the EU average in Luxembourg, followed by Denmark with 20% above the average. On the other hand, Romania's prices were 24% below the average, followed by Slovakia at 17% below the average.

In 2024, Finland had the highest price level for alcoholic beverages in the EU, at 110% above the EU average, while Ireland was the most expensive for tobacco, at 159% above the EU average.

Map 1: Price level index for food and non-alcoholic beverages 2024
Source: Eurostat (prc_ppp_ind)

This article focuses primarily on price levels for food, beverages and tobacco in 36 European countries. The country groups included in the analysis are the 27 European Union (EU) countries, 3 EFTA countries (Iceland, Norway and Switzerland) and 6 candidate countries (Albania, Bosnia and Herzegovina, Montenegro, North Macedonia, Serbia and Türkiye).

Overview

Price levels for food, beverages and tobacco vary considerably across the EU countries. In 2024, the prices for food and non-alcoholic beverages in Luxembourg were 25% above the EU average, while in Romania they were 24% below the EU average. Non-alcoholic beverages were most expensive in Ireland at 40% above the EU average and least expensive in Italy at 18% below. Alcohol was priced in Finland at 110% above the EU average, while in Italy it was at 16% below. For tobacco, the highest prices were observed in Ireland (159% above the EU average), while the lowest were recorded in Bulgaria (51% below).

The results of the survey are expressed in price level indices, which provide a comparison of countries' price levels with respect to the European Union average. Map 1 and Figure 1 show the 2024 price level indices for food and non-alcoholic beverages, while the tables present price level indices for sub-groups of products.

Price levels for food, beverages and tobacco

Table 1 shows the price level indices for 4 important groups: food, non-alcoholic beverages, alcoholic beverages and tobacco. These groups represented on average 16%, 2%, 2% and 2% of household expenditure respectively. For reference, the price level indices of total household final consumption expenditure (HFCE) are also presented. The highest and lowest price level indices per product group among the 27 EU Member States are marked in bold. The shaded fields indicate the highest and lowest price level indices among all 36 participating countries. At the bottom of the table, coefficients of variation are provided for the euro area / (EA-20), the current composition of the EU (27 countries) and the group of all countries participating in the programme (all 36). The coefficient of variation is defined as the standard deviation of the price level indices of the respective group of countries as a percentage of their average price level index. The higher the coefficients of variation, the higher is the price dispersion in the respective product group.

Switzerland was the most expensive country for food, Ireland for non-alcoholic beverages and for tobacco and Iceland for alcoholic beverages within the group of 36 participating countries. Amongst the EU countries, Luxembourg was the most expensive country for food and Finland for alcoholic beverages. The least expensive countries of all 36 were North Macedonia for food and for non-alcoholic beverages, Italy for alcoholic beverages and Türkiye for tobacco. Among the EU countries, the lowest prices for food were observed in Romania, for non-alcoholic beverages in Italy and Bulgaria for tobacco.

Price dispersion was most pronounced within the 36-country group, including both the high price EFTA countries and the mostly low price Western Balkan countries. The lowest price dispersion for the 36-country group was found for non-alcoholic beverages, and the highest for tobacco, mainly due to large differences in excise taxation on the latter across the 36 countries. Price dispersion was less pronounced in the euro area than in the EU as a whole.

Figure 1: Price level index for food and non-alcoholic beverages, 2024 (EU=100)
Source: Eurostat (prc_ppp_ind)

Table 1: Price level indices for food, beverages and tobacco, 2024 (EU=100)
Source: Eurostat (prc_ppp_ind)

Price levels for bread and cereals, meat, fish and dairy products

The results of the survey also provide an insight into the different sub-groups of products for all participating countries. Table 2 presents the price level indices for 4 sub-groups of food: bread and cereals, meat, fish and dairy products. These 4 sub-groups represented on average 17%, 22%, 5% and 17% of household expenditure on food, respectively. For comparison, this table includes the price level indices for food as a whole.

Among all 36 countries, Switzerland showed the highest price level for bread and cereals, for meat and for fish. Iceland was the most expensive country for dairy products (milk, cheese and eggs). Within the EU, Denmark was the most expensive country for bread and cereals and for fish, Luxembourg for meat, whilst Cyprus was the most expensive for dairy products (milk, cheese and eggs).

Among all 36 countries, Romania was the cheapest country for bread and cereals, Montenegro for meat and North Macedonia for fish. The lowest price level for dairy products (milk, cheese and eggs) was observed in Slovakia. Among the EU countries, the lowest price levels for fish were observed in Romania. Meat had the lowest price level in Slovakia.

The level of dispersion of prices is rather similar between these 4 sub-groups. Meat showed the highest price dispersion in all country groups. Within the EU, the lowest price dispersion was found for dairy products (milk, cheese and eggs).

Table 2: Price levels for 4 subcategories of food, 2024 (EU=100)
Source: Eurostat (prc_ppp_ind)

Price levels for oils and fats, fruits, vegetables, potatoes and other food products

Table 3 shows the price level indices for 3 further sub-groups of food products: oils and fats; fruits, vegetables and potatoes; and other food products. These sub-groups represented on average 4%, 22% and 14% of household expenditure for food, respectively.

Among all 36 countries the highest prices for oils and fats, for fruits, vegetables and potatoes and for other food products were observed in Switzerland. North Macedonia had the lowest price level for oils and fats and for fruits, vegetables and potatoes. Türkiye was the least expensive country for other food products. Among the EU countries, Malta is the most expensive country for oils and fats, Luxembourg for fruits, vegetables and potatoes and Denmark for other food. Poland was the least expensive country for oils and fats and for other food, Romania for fruits, vegetables and potatoes.

Within these 3 sub-groups, the highest price dispersion for all 36 countries can be observed for fruits, vegetables and potatoes.

Table 3: Price levels for 3 subcategories of food, 2024 (EU=100)
Source: Eurostat (prc_ppp_ind)

Price convergence

Figure 2 shows the development over time of the coefficients of variation of the price level indices for main groups of products in the EU since 2014. A decrease in the coefficients of variation over time can be seen as an indication of price convergence for the respective product groups. Price differences have decreased for food and non-alcoholic beverages, while in the last years, price differences have increased for alcoholic beverages and tobacco.

Figure 2: Price convergence in the EU by product groups, 2014 - 2024
Source: Eurostat (prc_ppp_ind)

Data sources

The data in this article are produced by the Eurostat-OECD Purchasing Power Parity (PPP) programme. The full methodology used in the programme is described in the Eurostat-OECD Methodological manual on purchasing power parities.

The PPP concept

Purchasing power parities (PPPs) are price relatives that show the ratio of the prices in national currencies of the same good or service in different countries. For example, if the price of a hamburger in Sweden is 28.60 Swedish krona and in Italy it is €2.76, the PPP for hamburgers between Sweden and Italy is 28.60 krona to €2.76 or 10.36 krona to the euro. In other words, for every euro spent on hamburgers in Italy, 10.36 krona would have to be spent in Sweden in order to obtain the same quantity and quality – or volume – of hamburgers.

The provisional PPP estimates for year t are released at t+6 months. The data release is accompanied by two news items presenting the provisional estimates of Actual Individual Consumption (AIC) per capita and volume indices of AIC and GDP, and the price levels for a selection of analytical categories comprising household expenditure.

By the end of September (t+9 months) each year, countries report for the first time the expenditures at basic heading level for the year t. The PPPs calculated with these expenditures are released in t+12 months and referred to as first estimates. At the same time as the first estimates of PPPs are calculated for t, the second or intermediate estimates of PPPs for the year t-1 and the third or final estimates of PPPs for the year t-2 are calculated.

In 2022 Eurostat introduced the PPP preliminary estimates, which will be regularly released in March year t+1. Given the availability of the data sources and the possibility of applying a similar method to that used for the first estimates at t+6, Eurostat calculates GDP PPPs for the EU 27 Member States at the most detailed level possible and using the latest available prices and national accounts data.

The main differences in the compilation process between the PPP preliminary estimates and the provisional PPP estimates released at t+6 months are:

in terms of geographical coverage – the provisional estimates will include all 36 countries, not just the EU 27 Member States
in terms of level of detail – the provisional estimates will be available for all analytical categories, not just for GDP
in terms of information available - the provisional estimates include more complete and more final price data from the countries than the PPP preliminary estimates. Also the provisional estimates are based on the national accounts data available at the end of May of year t.

Published PPPs, usually refer to product groups or broad aggregates like gross domestic product (GDP) rather than to individual products. However, these aggregate PPPs are based on sample surveys of individual goods and services.

Price level indices

Price levels as presented in this publication are the ratios of PPPs to exchange rates. They provide a measure of the differences in price levels between countries by indicating for a given product group the number of units of common currency needed to buy the same volume of the product group or aggregate in each country.

Price level indices provide a comparison of the countries' price levels relative to the European Union average: if the price level index is higher than 100, the country concerned is relatively expensive compared with the EU average, while if the price level index is lower than 100, then the country is relatively cheap compared with the EU average. The EU average is calculated as the weighted average of the national price level indices, weighted with expenditures from national accounts, corrected for price level differences.

Price level indices are not intended to rank countries strictly. In fact, they only provide an indication of the order of magnitude of the price level in one country in relation to others, particularly when countries are clustered around a very narrow range of outcomes. The degree of uncertainty associated with the basic price data and the methods used for compiling PPPs may cause minor differences between the price level indices and result in differences in ranking which are not statistically or economically significant.

The impact of exchange rate changes on price level indices

Price level index for a given country is calculated as its purchasing power parity (PPP) divided by its annual average exchange rate to the euro. This implies that exchange rate movements have an impact on the price level indices. A depreciation of a country's currency against the euro will make the country cheaper compared with euro area countries and this will show as a decrease of the relative price level expressed in the price level index. The price level change for Türkiye observed in 2024 can be at least partly explained by fluctuations of country's currency against the Euro. In 2024 the national currency of Türkiye showed a large depreciation (38% between 2023 and 2024).

Organisation

Within the framework of the Eurostat-OECD Purchasing Power Parities (PPP) programme, surveys on prices of household goods and services are carried out cyclically by the National Statistical Institutes (NSIs) of 36 countries. Each survey cycle comprises 6 surveys, each related to a particular group of household consumption products. As 2 surveys are run per year, the whole survey cycle takes 3 years to conclude, before the next cycle starts. The prices used for this publication were collected in spring 2024 and have been extrapolated to the year 2024 using detailed consumer price indices. The price level indices presented in this article are based on annual national average prices for 508 goods in total. The expenditure shares reported in this article are based on national accounts data for 2024 and represent the average over all participating countries. The national accounts data are also used as weights in the aggregation of detailed price level indices to aggregate price level indices such as for household final consumption expenditure (HFCE).

Definition of the product groups

The food sub-groups presented in the article include the following types of products:

bread and cereals: rice, other cereals, flour and other cereal products, bread, other bakery products, pasta products;
meat: beef and veal, pork, lamb, mutton and goat, poultry, other meats and edible offal, delicatessen and other meat preparations;
fish: fresh, chilled or frozen fish and seafood, preserved or processed fish and seafood;
milk, cheese, eggs: fresh milk, preserved milk and other milk products, cheese, eggs and egg-based products;
oils and fats: butter, margarine, other edible oils and fats;
fruits, vegetables, potatoes: fresh or chilled fruit, frozen, preserved or processed fruit and fruit-based products, fresh or chilled potatoes, frozen, preserved or processed vegetables and vegetable-based products;
other food products: sugar, jams, marmalades and honey, confectionery, chocolate and other cocoa preparations, edible ice, ice cream and sorbet, food products n.e.c.;
non-alcoholic beverages: coffee, tea and cocoa, mineral waters, soft drinks and concentrates, fruit and vegetable juices;
alcoholic beverages: spirits, wine, beer;
tobacco: tobacco.

Context

Purchasing power parities (PPPs) are indicators of price level differences across countries. PPPs tell us how many currency units a given quantity of goods and services costs in different countries. PPPs can thus be used as currency conversion rates to convert expenditures expressed in national currencies into an artificial common currency, the purchasing power standard, eliminating the effect of price level differences across countries.

The main use of PPPs is to convert national accounts aggregates, like the gross domestic product (GDP) of different countries, into comparable volume aggregates. Applying nominal exchange rates in this process would overestimate the GDP of countries with high price levels relative to countries with low price levels. The use of PPPs ensures that the GDP of all countries is valued at a uniform price level and thus reflects only differences in the actual volume of the economy.

PPPs are also applied in analyses of relative price levels across countries. For this purpose, the PPPs are divided by the current nominal exchange rate to obtain a price level index which expresses the price level of a given country relative to another, or relative to a group of countries like the EU.

The common rules for the provision of input data, and for the calculation and dissemination of PPPs, are laid down in Regulation 1445/2007 of 11 December 2007.

Explore further

Database

Purchasing power parities (prc_ppp), see:

Purchasing power parities (PPPs), price level indices and real expenditures for ESA2010 aggregates (prc_ppp_ind)

Convergence indicators (prc_ppp_conv)

Thematic section

Selected datasets

Purchasing power parities (t_prc_ppp), see:

Comparative price levels (tec00120)

Price and volume convergence between EU countries (tec00121)

GDP per capita in PPS (tec00114)

Methodology

Eurostat-OECD Methodological manual on purchasing power parities
Product list 2022-2024
Purchasing power parities (ESMS metadata file — prc_ppp_esms)

External links

Legislation

Regulation (EC) No 1445/2007 of 11 December 2007 establishing common rules for the provision of basic information on Purchasing Power Parities and for their calculation and dissemination
Summaries of EU Legislation: Purchasing power parities